With the average cable bill at around $217.42 per month , it’s no wonder people are cutting the cord from paid TV services. In fact, 40.2 Million households were projected to be without paid TV by the end of 2019, a 19.2% increase in cord cutting .
As we find ourselves in 2020 and begin looking to the future, we can see that cord cutting isn’t slowing down. If anything, it’s speeding up. By 2023, the number of households without paid TV will hit 56.1 million. 
Cord cutting doesn’t mean unplugging, either. According to MRI-Simmons, 12% of the US population have never had paid TV services—that’s about 31 Million people, most of which are Gen X. 
80% of US Consumers now have at least one streaming video subscription , up from 55% in 2018 . Between parents (Gen X) and prospective students (Gen Z) there’s an active audience ready to be entertained and engaged.
The Streaming TV, or Connected TV, landscape has countless platforms vying for the top spot, but a handful of platforms hold a little over 90% of the market share. With eduflix, we ensure your channel is available on the top four platforms. Learn More.